The motor show will feature a brand new, market-specific saloon from Nissan as the flagship sold there, the Teana, celebrates its tenth birthday. Nissan plans to premier a new showcase saloon concept that symbolises its Chinese market-specific as well as global design strategy at the upcoming Auto China 2014 show.
The 13th year of the show in Beijing also marks the tenth anniversary of the flagship Nissan Teana, the company’s top vehicle in China. A special edition of the Teana will be on display during the show along with the all-new X-Trail and a new NV200 Xtronic transmission, expected to sell well in China. The saloon concept, though, will be the real star of the show and the one we’ll be watching most closely as it is likely to show Nissan’s plans for Asian and possibly North American design language going forward.
Nissan says: “Subsequent to Friend-ME in 2013, this concept car will be the second time for Nissan Design China (NDC), Nissan’s newest global design center located in Beijing, to realize a concept car design in collaboration with the Nissan Global Design Center (NGDC) under the leadership and direction of Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura.” This would make more sense as Nissan needs a new, competitive seller in China to continue gaining ground in the world’s fastest-growing automotive market.