Nissan is closing the gap with Honda by introducing great discounts and some stylish designs in the U.S markets. It’s been more than 25 years when this race started between these two Japanese car makers in American markets. Toyota has dodged Honda and left it at second place few years ago but Nissan on the other hand, is still in not far behind and can be seen in the rear view mirror.
Nissan has changed its strategy and started launching models with best styling and supported by high end discounts that are now about to catch-up Honda and it can be possible in next few years when Nissan will overtake the rival in U.S markets.
The chairman of Nissan North America said that they are not hiding their ambitions and he is very sure that he will overtake Honda but time will answer to the question about”How long is it going to take Nissan? But it is surely going to happen” he said. By 2016, Nissan will capture about 10% more market share from Honda. From 2009 to present Nissan has increased its market share from 7.4 per cent to 8.6 per cent while Honda has its share of 9.1 per cent which is the lowest since 2006. It was at its peak in 2009 when they enjoyed an 11 per cent from U.S.
Toyota as we said is leading the market by almost five percent and sitting at 15 per cent of market in U.S. usually Honda used its technologies to be a trend setter in global markets and it is the pioneer of manufacturing Japanese cars in U.S and they do it at “crazy Speed” the term used by Honda executives to mention their operations. They are famous for quality and reliability and appeal to customers with different slogans such as, Honda: Power of Dreams, and We make it Simple.